Brand

Cheq Brand

Official brand guidelines, assets, and resources for Cheq. Building trust through consistent, premium brand experience.

Brand Guidelines

Cheq represents modern, science-backed skincare that delivers personalized results. Our brand communicates trust, innovation, and accessibility in the premium beauty space.

Brand Voice

Confident, approachable, and scientifically grounded.

Visual Identity

Clean, minimal, with premium materials and finishes.

Brand Assets

Logo variations
Color palette
Typography system
Photography style
Packaging guidelines

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Personalized

Every solution is tailored to individual skin needs through advanced analysis and data-driven recommendations.

Science-backed

All recommendations are grounded in dermatological research and validated through clinical testing.

Accessible

Premium skincare insights and treatments made available to everyone, anywhere.